Best Practice: Tracking customers at Teletext
نویسندگان
چکیده
منابع مشابه
A Digital Teletext Service
Digital Teletext is one of the most important interactive services of emerging digital television. As an enhanced version of existing analogue Teletext service, it’s a resident application of the set-top box. Its information will be stored in a data carousel and transmitted via broadcasting network. The new service can display smooth graphics and images, have page links and a menu driven naviga...
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A process improvement program starts with the recognition of the organization’s needs and business goals, usually based on the main drivers and stimuli identified. From an analysis of the organizations needs and existing stimuli for improvement, the objectives of process improvement are identified and described. The final stage of the preliminary definition of the goals for the improvement prog...
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The 1997 Internationale Funkausstellung (IFA 97) saw the market launch of the first sets compatible with this display level. It was soon clear that there was little to be gained from modernizing teletext by raising the level. Despite the improvement brought about by the introduction of teletext level 2.5 – with 32 colours and improved graphics – the big gamble did not come off because it had to...
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Digital television offers significantly increased capacity, which can be used to provide digital Teletext service. The existing digital Teletext belongs to enhanced broadcast application profiles. It has only local interactivity and no return channel is needed. The digital Teletext with two-way interactivity is highly expected both from the growing market and the research area. This paper prese...
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Best-Buddies Tracking (BBT) applies the Best-Buddies Similarity measure (BBS) to the problem of model-free online tracking. BBS was introduced as a similarity measure between two point sets and was shown to be very effective for template matching. Originally, BBS was designed to work with point sets of equal size, and we propose a modification that lets it handle point sets of different size. T...
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ژورنال
عنوان ژورنال: Interactive Marketing
سال: 2003
ISSN: 1463-5178,1478-0844
DOI: 10.1057/palgrave.im.4340189